Fozzy Group announced Premiya private label results which have been on shelves for two years at Silpo supermarkets, Fora convenience stores and Fozzy Cash&Carry hypermarkets. PL Premiya range increased sixfold – from 87 SKUs in 2006 to 520 SKUs in 2008. Private label’s turnover doubled – from 4% (2007 results) to 8%. Fozzy Group achieved such results thanks to quality requirements, cooperation with consumers and tailored suppliers’ selection – leaders in respective categories.
For the first time consumers were convinced in Premiya goods quality in 2006. During two years Fozzy Group’s professionals managed to widen the PL’s range from 87 to over 520 items. The collection was made good with products which had not been produced under private labels of any retailer in the country: packed frozen seafood, gourmet fish, frozen pizza, sausages etc. In 2008 non-food Premiya goods were presented in the Group’s chains (household cleaners, wet tissues).
Premiya is attractive and much sought-after for consumers thanks to its benefits:
High quality:
- The company values its name, so thoroughly checks quality of the products, which are produced for its chains. Unique expertise lets to determine the best partner suppliers who are the benchmarks within their categories.
- Regular testing in independent laboratories lets control quality systematically. Consumers can provide feedback via hotline number 8 800 300 2010 and help the company to improve quality.
Optimum choice:
- Over 520 SKUs in 72 categories can satisfy demand for FMCG products.
- Consumers can be sure in Premiya quality.
- Premiya goods are easily recognized on the shelves thanks to distinctive design.
- 5-20% reduced price comparing to similar goods.
- Low trade margin for the retailer – Fozzy Group gives to consumers part of its profit in order to supply quality products for reasonable price.
- Minimal advertising and distribution expenses.
- Optimal range – there’s no donor products in the range, all the goods are popular.
Producers can get plenty of benefits out of cooperation with Fozzy Group: effective production facilities load planning, sales volume increase and this is why reduce of production cost per item, quick feedback from consumers, taking part in innovative products development, partner relations with retailer.
Today Fozzy Group cooperates with leading Ukrainian and international suppliers: Bounduelle, Exoliva, Kamis, Veres, Kernel, Laska, Levada, Chumak, Nizhyn, Schedryi Dar, Globyn Meat Factory, International Seafood Group. In 2007 Premiya goods were presented at "World of Private Label" International Trade Show.
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