A private label is a brand of goods exclusive to a particular retail chain. Private labels are produced at the initiative of retailers, who provide the brand design and oversee the manufacturing of goods, as well as monitoring their quality. Private label items can bear the name of the retail chain itself, or have their own brand name.
Today, Fozzy Group retail chains stock good under several private labels:
“Premiya” («Премія»®) – value for money!
Premiya Select is exquisite original goods, carefully selected by our experienced experts. Choosing products from Premiya Select, you not only receive a consistently high quality of our own brand, but also special taste as an award of manufacturers’ excellence.
So you can be sure that these products belong to outstanding examples of delicious foods of the world.Read more
“Povna Chasha” («Повна Чаша»®) – your benefits!
The Povna Charka private label has since late 2009 covered a range of alcoholic beverages in the low-tier price category on sale in all of the group's chains. Povna Charka's product line consists of 10 items.Read more
A new private label, Zelena Krayina, was launched in the Fozzy Group's chains in March 2010. Zelena Krayina's key advantage is that it makes fresh food available to customers at an affordable price.Read more
In 2010, the line of products in the group's range of mid-range private labels was supplemented with Protex condoms.Read more
EXTRA! is a new private label of the group, launched in 2011 exclusively in the Fozzy C&C hypermarket chain. EXTRA! Products are primarily intended for wholesale customers, as well as retail consumers.Read more
This Fozzy Group private label was launched in 2012 in the low-tier price category in all of the group's chains.Read more
At the end of 2011 ZONK! apple cider, another product under a Fozzy Group private label, went on sale in the group's chains.Read more
This is a private label dedicated to a range of exceptional wines that have been selected by Fozzy Group to be marketed in its Silpo, Fora and Fozzy Cash&Carry chains.Read more