Fozzy Group set the goal of developing its retail business in 2011 by opening new outlets and improving the quality control systems in its stores. According to the results for the year, the turnover of the food retail chains of the Fozzy Group amounted to more than UAH 21 billion, which was 30.2% more than in 2010.
The share of sales of the group's own brands in the total sales turnover of Fozzy Group chains in 2011 was 10%. The number of items under the PLs Premіya, Premiya Select, Povna Chasha, Povna Charka, Protex and Zelena Krayina brands increased to 1 500, which is 25% more compared to the previous year. In 2011, Fozzy Group launched two more of its own brands: Extra! in the low-tier price category for professional buyers using the Fozzy C&C chain, and Zonk!, cider in the middle-tier price category.
In 2011, 53 new Silpo and Fora retail chain facilities were opened. When a Silpo supermarket opened in Luhansk region in November last year, Silpo became the only national supermarket chain present in all of the regions of Ukraine.
In 2011, the number of people taking part in Silpo's Vlasnyi Rakhunok customer loyalty program increased by 820 000, and now over 3.1 million Ukrainians enjoy its advantages. With Vlasnyi Rakhunok, regular Silpo customers were able to save more than UAH 159 million in 2011 alone. Also, thanks to data collected from the program, the quality of the product range on the shelves of the chain has been improved. Silpo, in partnership with its suppliers, now analyzes the demand for each category of product, and forms its product selection in accordance with the customers' needs.
As before, the strategic objective for the development of Fozzy Group's retail business is to provide the buyer with the widest choice and the highest quality of goods and services. By surpassing their consumers' expectations, Fozzy Group's retail chains keep customers coming back again and again.
In order to best accommodate all of the needs of its customers, Silpo launched a campaign designed to encourage Ukrainians to provide feedback about the quality of its goods and services. In 2011, under the Vlasnyi Rakhunok program, a personal shopping list service was launched. The service is a personal online assistant for regular customers, which helps customers save time drawing up their shopping lists, in turn saving them time when they're actually shopping in the stores.
During 2011, Fozzy Group focused on improving its quality control system, and now every customer can have complete confidence in the quality of the products on its chains' shelves. As a result, the quality control system has not only become more robust, but more nimble, allowing management to react quickly to any problems that arise that could inconvenience customers.
In 2012, Fozzy Group has remained consumer-oriented, with all of its initiatives and innovations being focused on improving business processes, with the ultimate aim of being able to offer services that surpass the highest expectations of Ukrainian customers.News Archive
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