Fozzy Group Relaunches "Vlasnyi Rakhunok": Now it is a Service Uniting Multiple Brands 07.08.2025

Fozzy Group is rebranding "Vlasnyi Rakhunok", one of the first loyalty programs in Ukrainian retail.

Fr om now on, "Vlasnyi Rakhunok" is a daily rewards service that brings together brands from different business sectors into a single platform for earning and spending “bonus points”. Guests who shop with the service’s partners receive special offers and earn bonus points (1 bonus point = 1 hryvnia), which can be spent on anything at any partner brand.

Additionally, "Vlasnyi Rakhunok" integrates with partner interfaces, allowing Guests to access their personal accounts quickly and conveniently through a single account for authorization.

"Vlasnyi Rakhunok is now more than just a loyalty program of a single brand. We aim to provide Guests with fast-growing cashback and create a space wh ere they can fulfill their wishes. Currently, the service includes 11 brands, and we’re negotiating with new partners to bring in as many businesses from various sectors as possible," says Yulia Vakhovska, Head of Marketing for "Vlasnyi Rakhunok."

Apart from the Silpo supermarket chain, the following have already joined "Vlasnyi Rakhunok":

  • MAUDAU marketplace;
  • E-ZOO pet stores;
  • Bila Romashka pharmacies;
  • MINK dry cleaners;
  • LOKO express delivery;
  • Vlasnyi Rakhunok Bank;
  • Silpo Voyage travel agency;
  • Apollo Next sports spaces;
  • OKKO Fishka;
  • Shuba culinary media;
  • Ta Da home goods supermarket chain.

The active user base of "Vlasnyi Rakhunok" counts over 3 million Guests. In 2024, Guests received 590 million special offers through the service.

For reference:
"Vlasnyi Rakhunok" launched in 2007 as a loyalty program for regular Silpo customers.

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