One by one, Ukrainian companies thank their employees who are working during the quarantine and provide everyday necessities for millions of people. The flashmob was also joined by users of social networks thanking concierges, janitors, garbage and utility workers.
The flashmob that has been joined by more than 100 companies started with a video on the webpage of Silpo supermarket network dedicated to the daily, usually invisible, but very important work of supermarket employees: cashiers, loaders, deboners, chefs, etc. Silpo called on other companies and regular people to join in the action and thank those who care about the daily life of the whole country. Within a week, the video was watched over 600,000 times, social media saw over 2,500 posts featuring videos and stories about the heroes.
“We would like to thank more than 40,000 Silpo employees and hundreds of thousands of Ukrainians of different professions who come to work every morning,” says Oleksandr Priadukhin, Director of Retail Sales at the Silpo network. “Those who load, cook, lay out, pack, consult, clean, and deliver. At this difficult time, they maintain the calmness and normal life of Ukrainians. They've became the heroes of our day, because often these people are the only ones we've seen all day. Our spirit is lifted by their smile or the words “everything is going to be alright”. They've became heroes in masks even though they have no capes”.
The flashmob has already been joined by Ukrzaliznytsia, Nova Poshta, WOG, Salateira, Fora, Fozzy, thrash!, Bila Romashka, Foxtrot and EVA, Vostok Bank, civic and charitable organizations. The UAnimals Humanist Movement thanked the people who continue to work in animal shelters and rehabilitation centers today, while the Club of Benefactors thanked volunteers and charity donors.
Hundreds of Ukrainians share stories on their social media pages:
To support the flashmob, you need to talk about the heroes of your day and describe what you are grateful for: how they help you get through the quarantine, how they support you. Put the hashtag #героїмогодня and invite your friends to participate too.
See more information about the project at https://geroi.silpo.ua/
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