23 January 2021 — The first Silpo store in Boiarka, Kyiv Oblast, opened at 40 Magistralna St. It has a sales area of 1,798 sq m and hosts nine cashier-staffed and seven self-service checkouts. The supermarket is open from 8:00 am till 10:00 pm.
The new Silpo offers an assortment of exotic fruits and vegetables by Vlasnyi Import (Own Imports), products from small farms Lavka Tradytsii (Shop of Traditions), Kraftiar (Craftsman) bread from the Silpo bakery, grilled meals, fresh juices and smoothies, pizza, hot-smoked fish from the Silpo smoke shop, ready-to-eat food, as well as Vlasna Kondyterska (Own Confectionery) sweets and chocolate. The guests can have their fresh fish scaled, order meat for shish kebabs, and pick up the orders they made at shop.silpo.ua.
The new store is designed after animal-free circus arts. The façade is decorated with vintage circus figures. The walls are covered with images of circus acts and its flamboyant history: equilibrists jump around and a hot air balloon floats under the ceiling. By the entrance, there is a dynamic installation inspired by Globe of Steel, featuring a Silpo’s electric delivery scooter.
"It is so fascinating to look at the history of our society through the history of the circus because it is about the strongest emotions: laughter, excitement, and amusement. The things that amuse us and make us smile are a marker of our maturity. We are very happy that Ukraine along with the majority of progressive countries is moving away from the use of circus animals, as cruelty cannot bring joy. Brought to the forefront instead is the hard work behind every magnificent image or a spectacular show, endless honing of the skills, and devotion. These are the things that are always exciting in any area of activity," said Kateryna Oguryaeva, Marketing Director at Silpo.
The new Silpo also features a FEEL__trd coffee shop, which serves coffee roasted on the spot.
Founded in 1998, Silpo is one of the biggest national supermarket chains in Ukraine. As of January 2021, there are 273 supermarkets and four Le Silpo gourmet stores. This store chain is a part of Fozzy Group, one of Ukraine’s biggest commercial groups.
Silpo is one of the few large grocery retailers in the world that creates unique concepts for each of its stores. As of today, there are nearly 70 themed designer supermarkets and four Le Silpo gourmet stores, each one with its special design concept. Silpo creates this theme-park atmosphere for its employees as well, designing the staff rooms in the same way as the trading areas. The chain’s individually designed stores include Purrkitty, Jamaica, World of Mavka, after a well-known Ukrainian literary character—nymph Mavka, and many others. The Silpo team draws inspiration from Van Gogh paintings, classic rock music hits, space exploration, Asian countries, the history of Podil, and so on. In 2020, it was for the fourth time that three themed Silpo supermarkets were featured in Europe’s Finest Store, a list of European stores with the best innovative designs, according to European Supermarket Magazine.News Archive
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