Fozzy Group Introduces Over 600 New Products: Development of Private Labels in 2024 25.02.2025

In 2024, Fozzy Group launched more than 660 new products under its private labels, marking a 9.6% increase in their product range compared to the previous year.

The company currently operates 23 private brands, which include "Premia", "Povna Chasha", "Zelena Kraina", and "Feels Good". These products are available at the Silpo supermarket chain. Private-label items cover various categories, except alcohol, tobacco, and gardening supplies. 85% of sales this year came from food products, while the remaining 15% were non-food items.

Among last year's most popular new offerings was the "Premia" dry breakfast line featuring fun characters known as hobby monsters. Kids enjoy the various flavours and characters: Arti loves to draw, Blogi shares his blogging adventures, Sporti is passionate about sports, and Gami dreams of a career in video games. Parents appreciate these breakfasts for their convenience, quick preparation, and the way they inspire children to explore their interests.

Another customer favourite is the "Feels Good" brand, which provides superfoods and natural dried fruits with no added sugar. This range has recently expanded to include healthy dairy products, such as yogurts enriched with probiotics, vitamins, minerals, and lactose-free options.

"We continue to develop our innovative dairy line under the 'Feels Good' brand. This year, we introduced milk purified using advanced microfiltration technology. A modern ceramic membrane effectively removes most harmful bacteria, allowing for 'gentle pasteurization' at temperatures between 72–75°C while preserving the natural taste of the milk," said Viktor Volodin, Head of the Private Label Product Department.

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