Mirrors, Water, and Ice: Silpo Opens a New Supermarket in Kyiv with Marta Syrko's Artworks 16.01.2025

On January 16, the Silpo supermarket chain opened a supermarket in Kyiv under the "World of Reflections" concept. The store design is avant-garde, featuring a circular maze with decorative passages and niches that invite Guests to explore the magic of reflections and discover new dimensions of imagination.

A standout feature of the new store is a series of photographs created by Ukrainian artist Marta Syrko for this project. Her images decorate the store's walls, adding depth to the space through light, reflections, and shapes. Marta used mirrors, water, and ice to create unique visual effects.

"In this project, Wonderland became a metaphor for another world — pure, fresh, and aesthetic. The products took on unexpected shapes and shades through water, creating a surreal effect. It's an invitation to view the ordinary from a different angle, to see its beauty and uniqueness," said Marta Syrko.

The artist mentioned that this project was associated with feelings of calm and water flow. It is also a reminder that art can interact with people in everyday spaces, such as supermarkets.

"When we decided to create a new supermarket inspired by 'The World of Wonderland,' Marta Syrko immediately came to mind. Her talent for seeing the ordinary from an unexpected perspective and crafting beauty in detail perfectly complemented our concept. We're thrilled that our Guests can now experience the results of this collaboration. This project is a good example of experiential marketing. Our goal is for visits to Silpo supermarkets to be about shopping and immersing oneself in art and aesthetic pleasure," said Kateryna Oguryaeva, Marketing Director of Silpo.

Upon entering, Guests are welcomed by an art installation of a human figure made from a mirrored mosaic. Its heart pulses with light, symbolizing life's energy. Deeper inside, a mirrored rabbit invites visitors to journey through a "Wonderland." The gastronomic zone is decorated with mirrored windows, creating the illusion of entry into parallel worlds.

The new Silpo supermarket has a wide range of tasty products from various regions of Ukraine and worldwide. Freshly baked bread, baguettes, and croissants are made daily, and fresh vegetables and meat are delivered regularly.

The store is open daily from 8:00 AM to 11:00 PM at 1-H Oles Berdnyk Street, Kyiv. Visit to see how art can transform everyday routine into true magic.

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