Silpo Expands Cooperation with Vivino 04.12.2023
Silpo retail chain is expanding its exclusive partnership with Vivino, the world's largest wine community with more than 66 million users worldwide.

From July to September 2023, Silpo ran a pilot project in which 37 stores launched wine racks with wines of its own import with a high rating according to Vivino users (3.7 and above).

The vast majority of Silpo guests surveyed said that they found this cooperation interesting and useful for themselves, and would like to extend the project to online at At the same time, one in four Silpo guests bought wines from the end of the counter with highly rated wines from Vivino during the period.

Therefore, after the successful launch of the project, starting December 1, a separate Vivino zone will appear in 80% of Silpo supermarkets, in total 254 stores. Guests will also be able to choose wines with the Vivino rating online. To do this, go to and choose a bottle with a high rating in the Alcohol - Wine category, which is interesting and deserving of attention according to the Vivino scale.

“We know most consumers need help with their wine-buying decisions, which is why we partner with retailers worldwide to make information readily available that makes the wine-buying process less complicated. Our partnership with Silpo is the first of its kind to launch in Ukraine and supports Vivino’s vision to redefine how consumers choose the wines they buy. We can’t think of a better partner and are excited to see the results,” says Vivino founder Heini Zachariassen. “If people are more easily finding and buying wines they like and rating them well, then we will know we have succeeded.”

The partnership reinforces Vivino’s commitment to making wine approachable worldwide and aligns with Silpo’s strategy of offering guests a delightful in-store experience. The exclusive collaboration between Vivino and Silpo in Ukraine is a testament to the trust and confidence that both companies have in each other's capabilities. The collaboration is expected to drive growth for both parties, and initial results are promising.

About Vivino:
Vivino helps people find the right wine every time. As the world’s most downloaded wine app and largest community of wine drinkers, Vivino exists to make wine approachable. For many wine drinkers, choosing wine requires a lot of guesswork. Vivino was born from this common frustration and the desire to know which wines are good and which aren’t. Vivino provides instant access to information about wine - all based on honest ratings and reviews from its global community of millions. From scanning to sipping, Vivino delivers the resources, recommendations, and the range of wines people want – all in one place. Vivino also leverages advanced technology and machine learning to get to know individual preferences and provides Vivino community members with highly personalized recommendations so they can feel confident about their unique wine choices. Created for everyone who likes wine—from the wine-curious to the wine enthusiast—the Vivino app is free to download in the Apple App Store and on Google Play.

About Silpo:
Silpo" is one of the largest national chains of food supermarkets in Ukraine, founded in 1998. As of December 2023, there are 315 supermarkets, including 4 Le Silpo delicatessen markets. It is part of one of the largest trade and industrial groups of Ukraine, Fozzy Group.

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