opened a supermarket in the style of the S.T.A.L.K.E.R. universe. This project is a co-creation of two brands with Ukrainian roots.
For us, this is an important event and a symbol of the resilience of Ukrainians, and this design concept is just about that. And in general, all the work on the store opening was about this. We conceived the idea back in the summer of 2021 and planned to open it in March 2022. The full-scale russian invasion halted these and any other plans overall. Today, we already understand that an option to buy products closer to home has become one of the important conditions of life in Ukraine. That's why we decided to open this supermarket after all. The building and interior were ready last year, and almost all the equipment in this store is not new - we collected what was evacuated from other Silpo stores in the South of Ukraine - perhaps, this makes the store even more related to the S.T.A.L.K.E.R. universe.
In the new Silpo we tried to echo the game in the smallest details. For the first time visual concepts from the S.T.A.L.K.E.R. 2 game can be seen on the walls inside the store. Illustrations were created by the GSC Game World artists. The inner perimeter walls are stylized as abandoned industrial buildings from the Dark Valley: broken windows, a warning sign about the Bloodsucker, damaged warehouse doors and air ducts. Some of the columns inside are stylized as pines growing next to DUGA-1. All in-store navigation signages are stylized for the different game locations: for example, the signage in a meat department is made of old fuel tanks with imitation of fire.
The coffee shop at the entrance is designed as the Sidorovich bunker. Here we offer coffee, which we import ourselves and roast at our own plant in liberated Vorzel town, Kyiv region.
The fish department suggests an illusion to Laboratory X18. Of the non-game elements, there is in-house smoked and salted fish, an aquarium with oysters and, of course, imported and Ukrainian fresh fish from clean water basins.
Of course, there are loaves of bread in the bread department. We bake them and dozens of different types of buns and bread right here in the supermarket in a wood-fired oven. In this store we offer everything that guests love about Silpo: sweets from Own Confectionery, craft products from Shop of traditions, goodies for vegans and superfoods in the healthy food department, own pizza and even a flower boutique, and thousands of our own import products from wine to jamon.
Basically, it's the first image of the S.T.A.L.K.E.R. universe in the analogue world on an area of 1604.3 square meters. Guests can pay for tasty artifacts at 8 classic counters and 5 self-checkouts.