EXTRA! is a new private label of the group, launched in 2011 exclusively in the Fozzy Cash&Carry hypermarket chain. EXTRA! Products are primarily intended for wholesale customers, as well as retail consumers.

The main distinguishing features of the EXTRA! private label are availability and cost effectiveness for customers, along with the packaging and distinctive design of products from tried-and-tested manufacturers that have been Fozzy Group's partners in the sphere of private labels for many years. The prices of EXTRA! products are 5-10% lower than those of similar products in a low-tier price category.

The range of the EXTRA! private label is being steadily expanded, and currently boasts about 120 items, including great value food and non-food goods..