To develop the concept of the new designer supermarket, the Silpo team imagined what a giant cat's home might look like. “Huge balls of thread, scratching posts instead of columns, cat portraits on the walls, paw prints in the shopping area, you are surrounded by a kitty universe. The shop looks like a cat paradise, the only thing that’s missing is real cats,” explains Silpo Marketing Director Kateryna Ohuriaieva.
The “Purrkitty Supermarket” with an area of 1,713 square meters opened at the address: Hlybochytska Street, 32B, Kyiv. As for the special areas, the store has its own bakery with freshly baked bread, delicatessen with a grill, a fish department with its own smoked and salty products, “Silpo Confectionery” and “Lavka Tradytsii” with small farm products, as well as a spot with house-roasted coffee.
All sanitary norms and requirements were observed during the opening: the festive program was canceled; the temperatures, protective masks and the number of visitors in the trading area were monitored. The Meow PRRR Café near the delicatessen area will only be opened after the quarantine is over.
This is the third new supermarket in the Silpo network opened in 2020: in January an intergalactic Ship store opened in Dnipro, and in February a Kaleidoscope store opened in Kyiv.
The Silpo supermarket chain has been experimenting with the stores’ interior since the beginning. More than five years ago, the company started designing thematic designs for each supermarket. Since 2018, all new Silpo stores have been uniquely designed and the existing stores have been updated. There are supermarkets styled after the Mavka Universe, musical theme, Jamaican, etc. The Silpo team also drew inspiration fr om Van Gogh's paintings, hit rock music, Asian culture, and more.
In 2019, the European Supermarket Magazine featured three design supermarkets in the network: the Airship store in a steampunk style, a Space store with wall inscriptions in Klingon (the fictional language from the TV show “Star Trek”) and the store, wh ere you could make films about cowboys in the Wild West.
Silpo is one of the largest Ukrainian chains of food supermarkets in Ukraine founded in 1998. As of April 26, 2020, there are 260 Silpo supermarkets, including 4 Le Silpo delicatessen. It is part of Fozzy Group, one of the largest retail industrial groups of Ukraine. The company has a project of support and development of small Ukrainian manufacturers called “Lavka Tradytsii”, the produce of which can be purchased at Silpo and Le Silpo delicatessen.
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