15 December 2020, Kyiv Silpo supermarket at 37/41 Sichovykh Striltsiv street turned into an epicentre of street art. The redesigned store became the 65th designer gem in the chain collection.
Enlarged to 1340 square meters Silpo space is all about the street artistic subculture. There is a huge boombox hanging right under the ceiling, while skaters are flying among brightly pained tires.
All graffiti were hand painted by their creators Serhii Radkevych, CHZZ, and Nameless collective. The writers bombed walls, columns, friezes and shop equipment with dedications to the legends of R'n'B and hip-hop. You can find James Brown, Tupac Shakur, The Notorious B.I.G. and Easy-E depicted in the supermarket. If look closer, you'll find hidden ideas and messages in the tags: punches from the Ukrainian hip-hop queen are one of them ;)
You can chill out in style in our deliciously conceptual cafe. It looks like a New York metro car, that some time ago became a communication destination for underground creatives. The cafe project was developed and implemented by a Lviv-based artist Serhii Radkevych, who used to organize Ukrainian Street Art Festival for a number of years: "This graffiti is a personal reaction to the subcultural movement of 1980-s, the culture of underground and hip-hop of New York. The main idea was to create an inversion to the outspoken and characteristic narrations of that period. It reminds me of a "whole car" concept, however created not on the outside of the metro car including its windows totally painted over, but inside instead – transferred into the interior of that car."
Port.agency curated the artistic side of the project, supporting the collaboration of Silpo and graffiti artists.
"We are really happy for being able to support Ukrainian street art, though in an interior and not outside :) It was quite an exciting thing to see how this supermarket turns into a space of self-expression of graffiti writes," – shared her impressions Kateryna Oguryaeva, Silpo Marketing Director. "It was indeed unusual not to be able to understand what exactly we are going to have at the end, for this all was a real graffiti creation process with no stencils used whatsoever. We love experimenting and offering our guests something brand new: both in product assortment and atmosphere alike".
Apart from pushing cultural horizons wider thanks to Silpo there is an opportunity to enrich your gourmet experience for the product assortment of the supermarket has become even more diverse. Now there is an in-house bakery and you can treat yourself to some smoked fish (matured right here), have some sushi take-away or order some mouth-watering pizza hot from the wood-burning stove.
So as not to disturb the natural Kyiv street flow, the revamped Silpo additionally to 6 regular checkouts has now 8 serf-service counters, and the doors for the guests are opened 24/7.
Founded in 1998, Silpo is one of the national biggest food supermarket chains in Ukraine. As of December 2020, there are 272 supermarkets, including 4 Le Silpo delicatessen-markets. It is part of Fozzy Group, one of the largest commercial groups in the country.
Silpo is one of the few large grocery retailers in the world who create unique themed designs for each of their stores. Presently there are over 60 thematic designer supermarkets and 4 Le Silpo gourmet stores, each one with its unique designer concept. Silpo creates this themed atmosphere for its employees as well, for staff rooms are also designed in line with the store theme. There are supermarkets styled to look like a snapshot from the worlds of Ukrainian nymph Mavka, music, Jamaica, cats etc. Silpo team also gets inspiration from paintings by Van Gogh, classic rock-music hits, Asian culture, Kyiv Podil history, etc. This year, for the 4th time three Silpo themed supermarkets were listed among top Europe’s Finest Store 2020 for the best innovative designs in European stores, according to the European Supermarket Magazine.