On 29 April 2021, the new Silpo in Vinnytsia was opened in the S)mall shopping centre, at Yunosti Avenue, 18. It has a sales area of 1,170 m2. Nine cash desks and six self-checkouts are available to the customers. The supermarket is open every day from 8 a.m. to 11 p.m.
It is the third chain supermarket with a unique design in the city, and in total, there are seven chain supermarkets in Vinnytsia. The new store concept is an arcade game in the pixel world. Near the fruits and vegetables, pixel pigeons are picking from pixel trees. And, above it all, there is a racetrack. Among the race frontrunners are a lamb on a skate, a Shop of Traditions chicken on a tractor, a courier-tasterider on a scooter, and Own Confectionary trucks. There are such art installations as the legendary Vinnytsia tower, recreated with three-dimensional pixels, and a pixel dog, which is dedicated to the guests as a symbol of devotion.
The retailer’s interests have been getting closer to the cyberworld lately. ‘On 16 April, Silpo has become the first supermarket chain in the world that has placed its artworks on the cryptocurrency market: a digital Craftsman buckwheat baguette, an Own Import prosecco, hit Volcano candies by Own Confectionary, a farm burrata cheese and eggs from Shop of Traditions freely grazing chickens. The starting price for artworks was equal to the retail prices of these legendary products. In just four hours, the bets reached $55–100 per NFT. However, while the experiment is still ongoing, the real gastronomy tokens are available in the actual store every day’, Kateryna Oguryaeva, Marketing Director at Silpo, says.
The new Silpo supermarket offers Own Import exotic fruits and vegetables, Shop of Traditions small farms’ delicacies and slow food products, Craftsman bread from an own bakery, hot-smoked fish from an own smokery, cooked meals, pizza, and Own Confectionery sweets and chocolate. In the supermarket, guests can order meat for barbecue, confectionaries, and get flowers at a flower shop. There is also a food hall in Silpo.
Founded in 1998, Silpo is one of the biggest national supermarket chains in Ukraine. As of April 2021, there are 290 supermarkets and four Le Silpo gourmet stores. This store chain is a part of Fozzy Group, one of Ukraine’s biggest commercial groups.
Silpo is one of the few large grocery retailers in the world that creates unique concepts for each of its stores. As of today, there are more than 70 themed designer supermarkets and four Le Silpo gourmet stores, each one with its special design concept. Silpo creates this theme-park atmosphere for its employees as well, designing the staff rooms in the same way as the trading areas. The chain’s individually designed stores include Purrkitty, Jamaica, World of Mavka, after a well-known Ukrainian literary character nymph Mavka, and many others. The Silpo team draws inspiration from Van Gogh paintings, classic rock music hits, space exploration, Asian countries, the history of Podil, and so on. In 2020, it was for the fourth time that three themed Silpo supermarkets were featured in Europe’s Finest Store, a list of European stores with the best innovative designs, according to European Supermarket Magazine.News Archive
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