Aesthetics of sea adventures in the updated Odesa «Silpo»

Aesthetics of sea adventures in the updated Odesa «Silpo» 03.07.2025

On July 5, the Silpo chain of supermarkets opened a renovated store in the “Simya” shopping center. Traditionally, the store features a thematic design — the concept of “Message in a Bottle” has been chosen for this location.

The design combines a marine theme and a fluid art style. Realistic illustrations of the underwater world are combined with abstract, dynamic textures symbolizing currents and waves. The main colors are various shades of blue, turquoise, and aquamarine with splashes of light tones.

Decorative elements in the store include:

One of the department’s ceilings features a bottle seemingly floating above, as if the Guest is observing it from beneath the water;
On the wall, visitors can find a sailor’s letter searching for his beloved;
The culinary zone is decorated with an imitation of a fishing net that has caught fragments of a traveler’s messages describing products from around the world.

The location also features the chain’s first designer restroom. Two standard toilets, an inclusive one, and a handwashing area are designed in a minimalist style with intriguing thematic accents, for instance, restroom doors shaped like bottles.

On the shelves of the new “Silpo,” Guests will find:

Craft products from The Shop of Traditions (Lavka Tradytsii);
Sweets from “Own Confectionery”;
Custom-made cakes and wedding breads (korovai);
Freshly ground minced meat from a selected cut;
Marshmallow bouquets and fruit platters.

Alongside the supermarket, the reopening of the “Simya” shopping center occurred — a modern space created for family leisure, shopping, and entertainment. To celebrate the opening, the store hosted a two-day mini-festival packed with activities for children and adults:

Free zones with air hockey, table tennis, and billiards;
Stilt walkers, bubble shows, trampolines, face painting, workshops, entertainers;
Prize raffles and a vibrant show program;
Food court offering dishes prepared by Silpo’s best chefs.