Baguette-Equilibrist and Extreme Broccoli: A Circus on Wheels from Silpo 08.03.2024

Silpo is known for its artistic touch in turning everything it comes across into an art piece. This includes the sales areas inside the supermarkets, the facades, and even the products on the shelves. Now, Silpo has extended its artistry by decorating its trucks in a bright and vibrant manner. The new branding has transformed the trucks into a circus on wheels, where the main performers are Silpo products, brands and services.

The trucks are designed in such a way that they resemble a circus arena with spotlights highlighting various performers. The baguette equilibrist walking on a tightrope without insurance, funny jugglers - pears and tomatoes, and a hypnotic pizza enchanted by a magician's melody are some of the performers.

The design of the circus arena changes depending on the product. For instance, an extreme broccoli maker is rushing on a scooter to deliver delicious food to guests, and a blue cat is performing an acrobatic act.

The aim of Silpo is to surprise guests and enhance their mood with these artistic designs.


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