PRIVATE LABLES OF FOZZY GROUP

A private label is a brand of goods exclusive to a particular retail chain. Private labels are produced at the initiative of retailers, who provide the brand design and oversee the manufacturing of goods, as well as monitoring their quality. Private label items can bear the name of the retail chain itself, or have their own brand name.

Today, Fozzy Group retail chains stock good under several private labels:

“Premiya” («Премія»®) – value for money!

“Premiya” store brand are high-quality products from reliable domestic and foreign manufacturers. Products are produced and supplied by our direct order: no unnecessary advertising costs, distribution and middlemen, but with mandatory quality control from our side. So you can enjoy the level of quality which popular brands have, without overpaying. Buy reasonably without sacrificing quality.

Premiya Select is exquisite original goods, carefully selected by our experienced experts. Choosing products from Premiya Select, you not only receive a consistently high quality of our own brand, but also special taste as an award of manufacturers’ excellence.

So you can be sure that these products belong to outstanding examples of delicious foods of the world.

“Povna Chasha” («Повна Чаша»®) – your benefits!

The choice for a saving budget. “Povna Chasha” store brand offers a range of products and goods of daily usage at an affordable price. Their properties are consistent to the technical requirements of the relevant categories and checked by our quality control service, not to mention friendly price which helps you save money of the family budget.

The Povna Charka private label has since late 2009 covered a range of alcoholic beverages in the low-tier price category on sale in all of the group's chains. Povna Charka's product line consists of 10 items.

A new private label, Zelena Krayina, was launched in the Fozzy Group's chains in March 2010. Zelena Krayina's key advantage is that it makes fresh food available to customers at an affordable price.

In 2010, the line of products in the group's range of mid-range private labels was supplemented with Protex condoms.

EXTRA! is a new private label of the group, launched in 2011 exclusively in the Fozzy C&C hypermarket chain. EXTRA! Products are primarily intended for wholesale customers, as well as retail consumers.

This Fozzy Group private label was launched in 2012 in the low-tier price category in all of the group's chains.

At the end of 2011 ZONK! apple cider, another product under a Fozzy Group private label, went on sale in the group's chains.

This is a private label dedicated to a range of exceptional wines that have been selected by Fozzy Group to be marketed in its Silpo, Fora and Fozzy Cash&Carry chains.

“Premiya Riki Tiki” («Премія Рікі Тікі»®) - lots of goods for your whyers!

“Premiya Riki Tiki” store brand offers high-quality goods for kids from 3 years old, produced in the European Union and from domestic manufacturers with strong reputation, specially for our network. We carefully seek out products for this brand because we care about kids’ health.”Premiya Riki Tiki”®, is: • balanced composition of nutrients; • the content of vitamin and mineral complexes; • products without harmful synthetic colorants and flavorings; • additional quality control by our specialists.