Vlasnyi Rakhunok bonuses were UAH 150 million in 2009
... the programme. Vlasnyi Rakhunok was successfully launched in 2007. Now it is rolled out across all the country in 163 Silpo supermarkets. It is expected that the number of participants will increase to 2 million.
Pavlo Roganov, CRM Department Head, Fozzy Group: «We constantly improve our analysis methodology on our consumers’ buying habits. This turned to be key data to shape product range in Silpo supermarkets. Also, we constantly improve the algorithm of Special offerings in reward...