Silpo bunuses its consumers with UAH 28.4 million for Q1 2008 within Vlasnyi Rakhunok programme
... to the UAH 269.8 million estimated for the previous discount system). Also thanks to this loyalty programme Silpo can analyze purchases data on regular basis. Information received will be used to improve products range based on consumer preferences.
Fozzy Group mastered best cases of world-class retailers to create Vlasnyi Rakhunok. Also the company consulted with international experts. Prior to the programmes’s international launch the pilot project was executed. It has proven that majority...